Right out of the gate, let me say this – in the 7+ years I’ve been blogging – this is one of the hardest posts I’ve ever written. When you intitionally sit down to write a blog post who’s subtitle is “Why most blogs suck and why we don’t read them.” – a few things happen. First, you risk coming across as an arrogant a-hole who runs a blog hosted on servers made out of gold. Second, you all the sudden look around at your own blog and find yourself saying “Uhhhh…” and wondering who left the door open on the ‘healthy’ criticism refrigerator. Third, you risk offending people. I’m not here to offend people by any means. If you are offending by this, feel free to go back to your blog with the #9eff00 background, the dancing banana, and the size 18 Comic Sans – assume the everything is right with the world and don’t let us scare you.
I, undoubtedly, am an offender on some level of each one of these points I’m about to list. I don’t pretend to not be with every single post. It’s a blog – it’s organic – some days you just forget, you rant, you write like a 12 year old, or load 18 megabytes worth of photos into one post.
That being said, some might ask why write an article like this. Good question.
Over the last 3 years I’ve had opportunities to teach on the subject of communication from a tech-centric point of view to a few nation-wide organizations. Tech-centric meaning, we use technology to our advantage to communicate a specific message. Every time I finish teaching, I walk away more and more convinced that simple things, especially when pertaining to a blog, can have huge advantages as far as effective communication is concerned. On the same side of that coin, I can speak with some authority on the subject because, I, much like you, have been abused by blogs, bloggers, design, eye-ball melting backgrounds, marquees, pop-ups, adverts, and middle-aged house moms yelling at the internet for the better part of a decade.
So here we go:
Why most blogs suck and why we don’t read them
(in absolutely no order)
